Pernod disposes of Caribe Cooler
01 April, 2015
Pernod Ricard has announced the completion of the sale of the Mexican ready-to-drink brand Caribe Cooler to Grupo Bepensa.
Pernod sells RTD in Mexico strategy change
22 December, 2014
Pernod Ricard has advanced its transition to focus on global brands in the Mexican market with the sale of RTD Caribe Cooler to Grupo Bepensa.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
