Pernod disposes of Caribe Cooler
01 April, 2015
Pernod Ricard has announced the completion of the sale of the Mexican ready-to-drink brand Caribe Cooler to Grupo Bepensa.
Pernod sells RTD in Mexico strategy change
22 December, 2014
Pernod Ricard has advanced its transition to focus on global brands in the Mexican market with the sale of RTD Caribe Cooler to Grupo Bepensa.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
